Articulate maintains analyst and vendor relationships from start to finish – meaning our clients receive formal prep before analyst calls, senior-level Articulate employees moderate briefings and thorough, timely follow up for all analyst requests. Articulate’s clients also benefit from many other programs to continuously improve relationships with analysts. These programs, which are also available as one-off projects, include:

• Profiling and Tracking Identifying and investigating key analyst contacts, including their professional backgrounds, research interests and attitudes, published work, media involvement and industry influencer ratings. Ensuring that clients are kept up to date on analyst activities, reports and media mentions.
• Briefing Tours Organizing and executing in-person or telephone briefings with a series of top-tier analysts around product launches, customer case studies, executive changes or other major corporate happenings.
• Event Organization Setting up and managing one-day events where analysts, vendors and customers can meet face to face; scheduling analyst speakers at client conferences or events and organizing podcast and Webcast opportunities.
• Analyst Coaching Conducting an intensive full- or half-day workshop that teaches executives how to maximize their time with industry analysts, utilize strategic tactics to effectively tell their corporate story and help respond quickly to challenges and potential crises.
• Presentation Development Collaborating on analyst presentations that convey competitive positioning and key differentiators in a clear, compelling way.
• Perception Audits Gathering feedback from a wide range of industry analysts to decipher how a company is perceived by industry influencers and what it can do to close the gap between perception and a more positive reality.
• e-Newsletter Creation Compiling corporate information to update analyst contacts regularly on the evolution of a company, including customer wins, product updates and executive moves.
• Vertical Analyst Relations Initiating and maintaining relationships with analysts that specialize in vertical markets, including retail, telecommunications, financial services and government.
• Blog Tracking Following the blogs of leading analysts to keep regular track of industry topics, points of view and emerging trends.

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