| April 7, 2009 · New York · Articulate Communications Inc., a firm that helps technology and business services companies achieve their corporate goals through results-oriented, targeted strategic communications, today announced it has won the SABRE Award for Best Magazine Media Placement for securing RecycleBank a feature article in TIME. The TIME placement, which won the top spot in the Bronze Award category, was due to Articulate’s flawless execution of a media campaign that specifically targeted business press.
As with all of Articulate’s public relations (PR) programs, the campaign was aligned with the client’s high-level business objective. For RecycleBank, it was to obtain additional VC funding. Shortly after the TIME article appeared, followed closely by another piece in Fortune, RecycleBank secured $30 million in venture funding.
The SABRE Awards are conducted by The Holmes Report, one of the most influential resources in the PR industry. These awards recognize superior achievement in PR programs that demonstrate the highest standards of creativity, innovation and effectiveness. The Holmes Report has recognized Articulate previously as New York’s top boutique agency to work for and as a SABRE Award finalist for five years in a row in other competitive categories.
According to Articulate CEO Laura Grimmer, this award win validates one of the key things that mark the agency’s excellence: Its ability to deliver the right kind of results that support its clients’ corporate goals.
“Articulate is known for driving strategic, targeted PR programs that always map back to our clients’ business objectives – anything from funding and M&A activities, to increased sales and hiring,” Grimmer said. “By aligning marketing and communications with business objectives, you can truly understand and measure the value of PR.”
About Articulate Communications Inc.
Articulate Communications Inc. helps technology and business services companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the bloggers, media, industry analysts and other influencers who impact buying, selling and investment decisions. The firm’s PR professionals collaborate with clients to determine program success metrics and work hard to be a trusted extension of their teams. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help clients achieve their bottom-line objectives.
Media Contact
Megan Garnett
Articulate Communications Inc.
212.255.0080, ext. 14
mgarnett@articulatepr.com
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