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Press Release
Articulate Communications Closes the Year with Nine New Clients
Public Relations Firm Helps Companies Build Influential Relationships and Meet
Critical Business Goals

December 22, 2008 · New York · Articulate Communications Inc., a firm that helps technology and business services companies achieve their corporate goals through results-oriented, targeted strategic communications, today announced that it added nine new clients to its roster in the fourth quarter, closing out the year well-positioned for continued success and growth in 2009.

Acting as an extension of its clients’ internal teams, Articulate believes that a successful PR program aligns communications strategies with high-level corporate goals to ensure that critical business objectives are met – regardless of the financial climate.

“From the moment we started working with Articulate, the team showcased its expertise in navigating complex markets with strategic PR programs to help us achieve our goals,” said Craig Alberino, CEO, ActiveCause. “Articulate is a partner that understands our business and its unique needs while also being realistic about the limitations that many companies face in the current economy.”

Articulate’s newest clients span the breadth of the agency’s technology and business services expertise, including:

Business-to-Industry
  • ACTIV Financial Provider of market data content and technologies for financial market makers, hedge funds, brokers and trading systems.
  • Derivix Provider of institutional-strength options pricing, risk visualization and analytics solutions to the financial services industry.
  • OptionMetrics Delivers intelligent historical options data to financial services firms.
Infrastructure Technology and Enterprise Applications
  • Adaptivity Data center architecture and consulting firm.
  • Sparta Systems Enterprise quality management and compliance
    solutions provider.
New Media and Marketing
  • ActiveCause Social responsibility platform for companies to coordinate
    cause marketing and philanthropic initiatives.
  • Big Fuel Full-service marketing and communications firm specializing in consumer engagement.
  • Magink Provider of full color-reflective digital ink displays.
  • Structural Graphics Leader in design and production of high-impact dimensional marketing solutions.

“Organizations need aggressive, cost-effective PR to create industry credibility and maintain much-needed visibility to support sales in a down economy,” said Laura Grimmer, president and CEO of Articulate Communications. “We go to great lengths to ensure that our clients’ PR strategies are aligned with their short- and long-term corporate goals. Articulate’s mission is to help our clients get the right message out to the right people, helping them to build a critical competitive advantage in a difficult economic environment.”

About Articulate Communications Inc.
Articulate Communications Inc. helps technology and business services companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The firm’s PR professionals collaborate with clients to determine program success metrics and work hard to be a trusted extension of their teams. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help clients achieve their bottom-line objectives.

Media Contact
Megan Garnett
Articulate Communications Inc.
212.255.0080, ext. 14
mgarnett@articulatepr.com

 
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"As a leader in the quality management space we maintain significant market share in multiple vertical industries, and therefore required a strategic PR partner with intrinsic knowledge of these markets. Articulate understands the unique needs of vertical markets and has exceeded our expectations.
The team's ability to grasp our technology and the needs of our customers has positioned us for continued success with industry influencers and organizations throughout our target markets."
  Jon Rabinowitz
Director of Marketing
Sparta Systems