Founded in 2001, Articulate has grown rapidly during a time when most other technology PR firms have struggled and lost market share. The company kicked off 2004 with $1.5 million in annualized revenue and 10 employees.

"Boston represents a tremendous growth opportunity for Articulate as the technology sector shows signs of a sustained rebound," said Laura Grimmer, the firm's president and chief executive officer. "With a strong client base already in other tech-savvy regions – Atlanta, Washington and the New York metropolitan area – we wanted to establish a more formal presence in one of the most exciting places for high-tech leadership."

AMR Research, the firm executives trust for actionable advice on the use of technology to improve business processes, and ToolsGroup, an inventory optimization software provider, join Articulate's existing Boston-based clients Millennial Net and OnePak. The firm is the agency of record for both new clients, creating and executing communications programs spanning message development, press releases, editorial outreach and industry analyst relations to speaking placements and thought-leadership programs.

"We evaluated several top firms, and Articulate differentiated itself with its commitment to senior-level involvement on our business and its knowledge of our industry," said Tim Palmer, senior vice president of marketing at AMR Research. "We are counting on Articulate to help AMR Research reach decision-makers in our target markets through visibility in the top-tier press and business-oriented broadcast outlets."

ToolsGroup selected Articulate to make its formal launch in the U.S. market after a five-year history in Europe, with more than 70 customers in 28 countries.

"ToolsGroup is an established company with a stable of satisfied and referenceable customers, and we needed a PR partner that could make the most of those attributes," said Joseph Shamir, president and CEO of Toolsgroup. "Our Articulate team has already demonstrated its ability to quickly synthesize our technology, work with us to refine our market positioning and begin the critical process of launching ToolsGroup in the U.S. market."

O'Donnell joins Articulate most recently from Red Whistle Communications, a Weber Shandwick subsidiary where she was general manager and founder of its Boston office. O'Donnell's previous agency experience includes launching Weber Shandwick's Houston operation; The Bohle Company, where she led the then-Packard Bell team; and senior vice president at Boston-based FitzGerald Communications.

"With Articulate's focus on delivering client value and the firm's commitment to working hand-in-hand to achieve measurable results, it has established a remarkable track record for growth through repeat referrals and client recommendations," said O'Donnell. "As general manager of the Boston office, I am focused on bringing the unique attributes of Articulate to this region's technology companies."

Articulate's Boston office is in the city's Leather District, conveniently located near South Station and the Financial District. The address is 105 Beach Street, Second Floor, Boston, MA 02111, and the main telephone number is 617.451.7788.

About AMR Research
Business and technology executives trust AMR Research to provide the information they need to more effectively use technology to improve business processes. Hundreds of clients rely on AMR Research's industry-specific expertise to quickly and confidently make critical technology decisions while lowering risk, saving time and reducing cost. AMR Research also helps software application providers better meet the demands of large enterprises. For more information about AMR Research, visit www.amrresearch.com.

About ToolsGroup
ToolsGroup provides inventory optimization software solutions for distribution-intensive businesses. Using the company's software, customers achieve aggressive customer service levels, while cutting inventory and associated costs. ToolsGroup turns supply chain models into operational success, transforming concept into delivery. With more than 70 customers spanning 28 countries, ToolsGroup is the most experienced inventory optimization software provider worldwide. For more information on ToolsGroup and its solutions, please visit www.toolsgroup.com

About Articulate Communications Inc.
Articulate Communications Inc. specializes in helping business-to-business and technology executives articulately market their company, products and services to their target audiences. Articulate's professionals work with client companies to create and convey concise messages that map to business objectives; they draw on their deep technology and vertical industry knowledge to produce clear communications programs; and they establish defined goals and measurable objectives to achieve rapid results. Articulate clients include Ross Systems, Millennial Net, Prescient and Acsis, Inc.

For additional information about Articulate Communications, contact Laura Grimmer, lgrimmer@articulatepr.com, at 212.255.0080, ext. 10.